“Social media cannot be outsourced to a web team. It’s every reporter’s job.” How and why is the subject of “What Good is Twitter?” – an academic report from Austrian business correspondent Nadja Hahn @nadjasnews. I don’t know her, but I like her style.
If you care about public service journalism, this is a solid report, pulling together a lot of research and some insightful interviewing, from broadcasters around Europe.
Nadja wrote it as an EBU research fellow at POLIS, the media think tank of the London School of Economics, on secondment from the Austrian broadcasting corporation, ORF. She was working with Professor Charlie Beckett @charliebeckett.
Hahn states what may be obvious to many multi-media journalists operating today – “increasingly people don’t actively look for news but the news finds them on social media” – but she digs deep into the implications for journalists, like me, who are funded by the taxpayer.
Much of the report draws on the experience of the BBC and Channel Four news teams. I particularly liked these two quotes from colleagues –
“You have to fish where the fishes are” from Matt Eltringham @mattsays of the BBC’s College of Journalism, reflecting on BBC News engagement with social media.
And on the supply side, social news editor Mark Frankel talks about “driving audiences to BBC content” … in the end, using the new networks to get better value for the licence fee payer. Three cheers for that.
And thanks to uber social media guru Sue Llewellyn @suellewellyn for the hat-tip!