I’ve been reporting in the US and about the US for the BBC since 1997, and never fail to find enthusiasm for the brand. Viewers here watch us on PBS, they watch us on BBC America, and appreciative listeners find us on NPR across the United States. And now I see on Paid Content UK that the BBC is rolling with the times to offer access by subscription on iPad as well. I think it’s a great move. Especially at a time when we need to shore up support for our public service model, and look beyond the pockets of the British taxpayer.
A final word from Paid Content: ” The upshot is, it could unlock a future for the BBC in the online age as a significant global online operator. ”