My take on “GOOGLED: the end of the world as we know it” (2009) by Ken Auletta.
Media analyst Ken Auletta (http://www.kenauletta.com/) talks about the way Google has “swept swiftly across the media horizon”. And where Google has gone, Auletta has followed, telling the story of the shaping of Google and how it has fundamentally reshaped our world. Newspapers and advertising, radio and television, magazines and books: each of these industries have been hit – and been hurt – by the Google “search” revolution.
So what is that revolution? One of the best quotes in the book comes from Google co-founder Larry Page. In 2002, he told a class in Stanford, “if we solve search, that means you can answer any question. Which means you can basically do anything.”
Auletta gives us a breathless biography of the rise and rise of Google.